Spluch: Pepsi Launch New Drink Made From ‘All Natural’Ingredients

Spluch: Pepsi Launch New Drink Made From ‘All Natural’Ingredients

No this is all wrong- launching a 'natural' Pepsi is just obscene- I mean not the drink- I am sure it is actually quite nice- and I have been known to reach for a soda at times of absolute need- like the morning after the night before when all types of demons have been let loose in my brain each weilding a sledge hammer.

No what is wrong about it is that Pepsi, and Coke, have made a fortune out of rotting teeth and pushing sugar heavy sludge- and will continue to do so. Raw may use cane sugar and vegetable flavourings, but it isn't a radical break with anything. Even if it is successful it will still make what a 0.0001% contribution to Pepsi's turn over?

Now if Pepsi had really seen some sort of light, as opposed to a marketing niche, then it could start looking as the sustainability for its entire business, and the long term sustainability of the effects of its products on its customers and suppliers.

This is greenwash, sophisticated greenwash, but greenwash never the less.

But then Pepsi is not alone, did buying The BodyShop make L'Oreal look at the sustainability of the rest of its business, like it claimed it would- not a bit. Did Cadbury's convert to Organic and Fairtrade with the aquisition of Green and Blacks- nope. The just filled a market niche that their exisiting product range couldn't and where their exisiting corporate brand image woudl have meet a hostile response.