ASA bans British Gas ad for green claims | Media | guardian.co.uk
Yet another Greenwash Alert- when will they ever learn that green marketing- in the words of The Green Marketing Manifesto's author John Grant is "making green things seem normal not normal things seem green". Slapping carbon offsetting on a product does not make that product green, nor does for that matter- take note HSBC- giving £50 to the WWF for every new account enable you to call it a green account. This stype of flimsy thinking is just bandwagon marketing- and in the age of high powered environmental pressure groups- and of course the blogisphere you will get caught, and made to look foolish
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