Branded for life? | Consumer and ethical living | Life and Health
Superb piece of research by the Guardian with the able assistance of Ethical Consumer on the real after effects of ethical companies selling part or all their ownership to the big players. With the news that Abela nd Cole have sold part of their equity to a VC this article is a timely warning about the long term implications of M&A as large company tactic to buy into the ethical sector.
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