Well it feels like it is beginning to get together on the writing side, when I was in London at the Organic Expo I meet Peter Melchett, the Soil Association's policy director, so I thought I would drop him a line to comment of the SA's Green paper on Air freight. I had just finished off a quick article for naturalchoices See Soil Association- Organic and air freight, are they compatible? . Luckily I managed to squeeze in a quick 20 minute chat, as Peter was driving to the train station, it gave me another article on the subject, this time a more personal approach Peter Melchett Interview . Makes the site feel that it has a more rounded view of the subject. I tried a similar approach with the sexy green car show and that worked, so it is an approach I think I will develop.
When i worked at Decision News Media we had a Editorial Director, Jenny- who talked about a site's radar- what are the key events the site is designed to signal, the trends and developments. I can't say I have got the naturalchoices one sorted out just yet, the eco ethical sector is frankly just so big, if I just did the eco side it may be manageable but the whole Fairtrade, Trade justice, anti-poverty let alone ethical investment is just too interesting to leave aside, plus of course is that the fact that they correspond very closely with my own political point of view that I feel I would be writing only half the story if I didn't cover them. No doubt it will settle down soon.
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