Tempest

http://newsisaconversation.blogspot.com/2007/03/dont-step-on-green-snow.html
Viral marketing takes time, but is seems to be working out, first spontaneous link from a blog. I have been using forums quite extensively, both to sound out ideas and to build links, the BBC, Guardian are particularly good. Very strong page rankings so good Google listings springing out of them. Page traffic doubling every week so that is great through short term.